BCL Business Blog

Common faults in e-commerce sites

Promotion of retail sites on BCL uses the affiliate marketing model. That means that payment is on percentage of sales. For advertisers, it means that they only pay for advertising when sales are made. Great! But that means that we look at their website and assess how well they will convert potential customers into sales. If we're not convinced their websites are up to it, we won't promote them. How well would your site stand up? Here are some of the common errors we see...

10 rules of sending email from your business

Having a popular website means I get lots of spam. I get some other odd messages too - which can easily be mistaken as spam. They are from businesses, usually small businesses, and their attempts to use email to promote their businesses is working against them. Here are 10 basic rules for all businesses that send email.

6 Ways to Promote your Website

Getting the right people to your website is not easy. There are several models for online advertising, many of which offer the opportunity to spend a lot of money for varying returns....

Choosing a web developer

A web site is easy. A web site that works is much harder. You need someone with the right range of skills to get it right for you. Here are some tips on finding a good web designer....

Choosing a domain name

Many people will find your web site by following links from other pages or search engines. When this happens, the domain name is not very important. However, your choice of domain name will be important when:

Copyright Matters

Hobby web developers, with little knowledge or scant regard for copyright laws, can cost you dearly if they breach copyright on your pages.