- printed on your business card or press advertisements
- spoken on the telephone
- typed into a web browser
- used to restrict a search (e.g. searching for .au sites on search engines)
Perhaps the most important is when it's printed.
The longer your domain name the harder it is to fit onto a standard sized business card or brochure. The more characters in the domain, the smaller the size of the text... and the harder to read.
So try several out for size before deciding.
Next, say it out loud. Is it clear and easy to understand... and preferably memorable? Will you clever use of an X instead of ks get forgotten.
Now, try typing it. The more characters, the more chance of typing errors. If you use a place name as part of your domain, will people know how to spell it?
Improving readability:
Domain names are not case-sensitive -
maxlink.com.au = MaxLink.com.au = MAXLINK.COM.AU
We use www.BCL.com.au because it's easier to read than www.bcl.com.au and both are easier than www.brisbanecitylife.com.au
Does your domain name help your search engine ranking?
That's open to debate... and it is only one small factor of many in how well you do in the search engines.
