BCL Business Blog

Common faults in e-commerce sites

Promotion of retail sites on BCL uses the affiliate marketing model. That means that payment is on percentage of sales. For advertisers, it means that they only pay for advertising when sales are made. Great! But that means that we look at their website and assess how well they will convert potential customers into sales. If we're not convinced their websites are up to it, we won't promote them. How well would your site stand up? Here are some of the common errors we see...

Types of Home Businesses

A couple of years ago I was involved in overseeing a government-funded study on home-businesses. It was an interesting time and we met with all sorts of people who fit under the broad umbrella of running a business at home...