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BCL Blogs - 2009 April

Ethical issues on affiliate marketing

Listen to this discussion from the USA Affiliate Summit 2209, about ethical issues in affiliate marketing, what each speaker considers crossing the line into unethical practices.

Delivery - Not telling

Where do you deliver? How much does delivery cost? These are two questions uppermost in your customers mind when arrive at your online shop and are deciding whether to buy from you. How does your website respond?

Commission driven sales people and affiliates

Paying for sales on commission, whether base-plus-commission, or commission-only is often promoted as a simple, no-risk, cost-effective solution for marketing. It was quite refreshing to read an alternate view.

Does discounting help your bottom line?

The thing is, I would have used that airline and stayed in that hotel even if they were the normal price.



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