BCL Blogs - 2008 March

Do you need to provide a datafeed?

Retailers often find themselves under a lot of pressure to provide a datafeed to affiliates. They are told that it is essential if they want affiliates to promote them, that they should provide complete information including prices and that they should update it daily. But is it really in your interests to do so?

Affiliates Bidding on your Brand Name

If you had a mainstreet shop, who would you pay for your advertising to reach?

Pay-per-click and search engine issues

Try pretending that you are a new or existing customer who tries to get to your site by typing in your web address or name in the search engine boxes. Look at the results and think about your response (as a customer).

Trends in Affiliate Marketing

I’ve joined two networks in the past month and noticed two welcome features.

Deciding on your terms and conditions

I’m getting lots of emails with revised terms and conditions from merchants in response to the recent changes in Google’s policy on trademarks. While these don’t directly affect me because we don’t do any ppc, they are interesting reading and they do make a difference.

Some affiliates think that merchants are being too restrictive. However, merchants [...]

How do I find out which affiliate is behind a ppc advert?

A lot of affiliates use ppc to buy traffic. However, there are some affiliates who don’t do the right thing by merchants. How do you find out which affiliate is behind the link?

Line-of-Fire Affiliates

The promise of affiliate marketing is pay-on-performance advertising - we put you on our site, where our website visitors will see it and, if they buy, you pay us commission.