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Often when online shop owners open an affiliate program, they are tempted to add affiliate links to other sites on their shops. After all, if someone doesn’t buy, why not have a second bite at the cherry and make something out of them with an affiliate link to another site, or search engine ads. Is this a good idea? I don’t think so, and here is why…
Where do you deliver? How much does delivery cost? These are two questions uppermost in your customers mind when arrive at your online shop and are deciding whether to buy from you. How does your website respond?
Conditional tracking is often used by merchants to manage multiple affiliate networks. It involves the merchant using their own tracking to decide which affiliate network is the latest referrer…
If you run an affiliate program, especially if you use open affiliate marketing networks, you need to monitor what your affiliates do in their quest to get commissions.
Part of the process of deciding whether to promote a retailer on our sites is to approach the website as a potential customer and test out the conversion process. One thing I often notice is the box asking the customer to enter their coupon or voucher number for a discount - even on sites that [...]
Try pretending that you are a new or existing customer who tries to get to your site by typing in your web address or name in the search engine boxes. Look at the results and think about your response (as a customer).
When you have hundreds of affiliates joining your program it can seem like less trouble just to give them automatic approval. After all, does it really matter if your banner is out there on lots of non-performing websites? Perhaps not - if sales are the only thing that matters.
Whether you run an independent affiliate program or use an affiliate network, it’s worth spending some time to set your own terms and conditions.
The start page is the web page that comes up when you load your browser (Internet Explorer, Firefox) etc. It often comes set up to your ISP or computer supplier but you can change it to something far more useful.
Getting the right people to your website is not easy. There are several models for online advertising, many of which offer the opportunity to spend a lot of money for varying returns.
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