BCL Blogs - Business - General

Commission driven sales people and affiliates

Paying for sales on commission, whether base-plus-commission, or commission-only is often promoted as a simple, no-risk, cost-effective solution for marketing. It was quite refreshing to read an alternate view.

Does discounting help your bottom line?

The thing is, I would have used that airline and stayed in that hotel even if they were the normal price.

New Alternative to Affiliate Networks

The new OEPL performance marketing network, owned and operated by Online Encounters Pty Ltd, has gone live this week.

Trends in Affiliate Marketing

I’ve joined two networks in the past month and noticed two welcome features.

Deciding on your terms and conditions

I’m getting lots of emails with revised terms and conditions from merchants in response to the recent changes in Google’s policy on trademarks. While these don’t directly affect me because we don’t do any ppc, they are interesting reading and they do make a difference.

Some affiliates think that merchants are being too restrictive. However, merchants [...]

Protecting Your Brand Online

When you have hundreds of affiliates joining your program it can seem like less trouble just to give them automatic approval. After all, does it really matter if your banner is out there on lots of non-performing websites? Perhaps not - if sales are the only thing that matters.

Setting your own Terms & Conditions

Whether you run an independent affiliate program or use an affiliate network, it’s worth spending some time to set your own terms and conditions.

Private or Invitation Only Programs

The affiliate marketing, or percentage of sale, model appeals to many businesses but concerns about the quality of the affiliates who might want to join their program puts them off.

Make your own Start Page

The start page is the web page that comes up when you load your browser (Internet Explorer, Firefox) etc. It often comes set up to your ISP or computer supplier but you can change it to something far more useful.

Choosing a domain name

Many people will find your web site by following links from other pages or search engines. When this happens, the domain name is not very important. However, your choice of domain name will be important when…