Affiliate Marketing

Should you add affiliate links to your online shop?

Often when online shop owners open an affiliate program, they are tempted to add affiliate links to other sites on their shops. After all, if someone doesn’t buy, why not have a second bite at the cherry and make something out of them with an affiliate link to another site, or search engine ads. Is this a good idea? I don’t think so, and here is why…

Posted Under: Affiliate Marketing, Website Tips
This post was written by Gayle Dallaston on October 18, 2009 Comments (0)

Ethical issues on affiliate marketing

Listen to this discussion from the USA Affiliate Summit 2209, about ethical issues in affiliate marketing, what each speaker considers crossing the line into unethical practices.

Posted Under: Affiliate Marketing
This post was written by Gayle Dallaston on April 4, 2009 Comments (0)

Commission driven sales people and affiliates

Paying for sales on commission, whether base-plus-commission, or commission-only is often promoted as a simple, no-risk, cost-effective solution for marketing. It was quite refreshing to read an alternate view.

Posted Under: Affiliate Marketing, Business - General
This post was written by Gayle Dallaston on April 4, 2009 Comments (0)

Are you encouraging fake coupon sites?

It can be a shock for online retailers to see a whole list of sites claiming to offer coupons for their online shop when they search for myshopname coupon. “Why do they do it?”, they ask. “It’s not as though I offer coupons.”

Posted Under: Affiliate Marketing
This post was written by Gayle Dallaston on November 13, 2008 Comments (1)

3 Simple Habits for Monitoring Affiliates

Establishing some routine checks for your affiliate program is as essential as balancing your books and making sure you lock the door each night. It’s not hard and will pick up most offenders.

Posted Under: Affiliate Marketing
This post was written by Gayle Dallaston on October 16, 2008 Comments (0)

Take Control of your Affiliate Program

Taking control of your affiliate program is essential. It’s up to you to decide which affiliates are worth the time it takes to manage them. The answer will be different for every business.

Posted Under: Affiliate Marketing
This post was written by Gayle Dallaston on October 16, 2008 Comments (0)

Why do you need to manage affiliates?

Affiliate marketing is often promoted as set and forget, no risk marketing. Merchants are told that affiliates are just like a vast commission-only sales force. Is this too good to be true?

Posted Under: Affiliate Marketing
This post was written by Gayle Dallaston on October 14, 2008 Comments (0)

Conditional tracking

Conditional tracking is often used by merchants to manage multiple affiliate networks. It involves the merchant using their own tracking to decide which affiliate network is the latest referrer…

Posted Under: Affiliate Marketing, Website Tips
This post was written by Gayle Dallaston on September 9, 2008 Comments (0)

5 Myths of Affiliate Marketing - for Merchants

Can you believe everything you hear about affiliate marketing? Here are 5 common myths that we hear about affiliate or performance marketing from a merchant or retailer viewpoint.

Posted Under: Affiliate Marketing
This post was written by Gayle Dallaston on September 5, 2008 Comments (0)

Regular Checks on the Search Engine Results

If you run an affiliate program, especially if you use open affiliate marketing networks, you need to monitor what your affiliates do in their quest to get commissions.

Posted Under: Affiliate Marketing, Website Tips
This post was written by Gayle Dallaston on June 27, 2008 Comments (0)

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