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Why do you need to manage affiliates?Affiliate marketing is often promoted as set and forget, no risk marketing. Merchants are told that affiliates are just like a vast commission-only sales force. The only cost is commissions on sales the affiliates bring. Is this too good to be true?Posted by Gayle at October 14, 2008 | Full article Conditional trackingConditional tracking is often used by merchants to manage multiple affiliate networks. It involves the merchant using their own tracking to decide which affiliate network is the latest referrer and only showing that network's tracking...Posted by Gayle at September 9, 2008 | Full article New Alternative to Affiliate NetworksThe new OEPL performance marketing network, owned and operated by Online Encounters Pty Ltd, has gone live this week. I see this as a natural progression in a rapidly evolving industry.Posted by Gayle at June 22, 2008 | Full article Trends in Affiliate MarketingI've joined two new networks in the past month and noticed two welcome features.Posted by Gayle at May 13, 2008 | Full article Adware - how it hurts honest affiliates and merchantsThere has been a discussion about the use of adware by affiliates on the A4U Australian affiliate forum recently after some affiliates discover the widespread use of zango/hotbar targetting Australian merchants. Several merchants have expressed...Posted by admin at July 6, 2007 | Full article Networks versus independent affiliate programs - for affiliatesNetworks bring together large groups of merchants and large groups of affiliates, usually consolidating the accounts so publishers only have one payment to make to the network which disperses it to all their affiliates. BCL...Posted by admin at September 8, 2005 | Full article |
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