BCL Performance Marketing: Ethical Affiliate Marketing Australia: Advantages of affiliate programs for online advertising

With affiliate programs, publishers have the freedom to move content and links around without having to renegotiate rates, or even explain why we are doing it.

That makes the relationship between publishers and merchants very different to offline world. Because the publishers only make money if the advertising works, they are much more selective about who they promote, what products and services they promote, and how they do it.

Merchants can also be selective about which publishers they wish to promote their site and how. It is common to have conditions about email and other issues that could damage their brand or reputation.

The methods publishers use to assess which merchants to promote, and which receive the most prominent placings are complex.

Likewise the relationships between merchants and publishers is an ongoing negotiation. Merchants need to make themselves attractive to publishers, publishers need the right quality and mix of merchants.

The articles in this blog are intended as starting points for both merchants and affiliates we deal with. They are ideas, opinions and guidelines, not rules.