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Why do you need to manage affiliates?
Conditional tracking New Alternative to Affiliate Networks Line-of-fire affiliates Trends in Affiliate Marketing Adware - how it hurts honest affiliates and merchants It's all about trust - so hard to build, so easy to lose... Advantages of affiliate programs for online advertising Subscribe to this blog's feed [What is this?] Search |
Why do you need to manage affiliates?Affiliate marketing is often promoted as set and forget, no risk marketing. Merchants are told that affiliates are just like a vast commission-only sales force. The only cost is commissions on sales the affiliates bring. Is this too good to be true?Posted by Gayle at October 14, 2008 | Full article Conditional trackingConditional tracking is often used by merchants to manage multiple affiliate networks. It involves the merchant using their own tracking to decide which affiliate network is the latest referrer and only showing that network's tracking...Posted by Gayle at September 9, 2008 | Full article New Alternative to Affiliate NetworksThe new OEPL performance marketing network, owned and operated by Online Encounters Pty Ltd, has gone live this week. I see this as a natural progression in a rapidly evolving industry.Posted by Gayle at June 22, 2008 | Full article Line-of-fire affiliatesThe promise of affiliate marketing is pay-on-performance advertising - we put you on our site, where our website visitors will see it and, if they buy, you pay us commission.Posted by Gayle at May 14, 2008 | Full article Trends in Affiliate MarketingI've joined two new networks in the past month and noticed two welcome features.Posted by Gayle at May 13, 2008 | Full article Adware - how it hurts honest affiliates and merchantsThere has been a discussion about the use of adware by affiliates on the A4U Australian affiliate forum recently after some affiliates discover the widespread use of zango/hotbar targetting Australian merchants. Several merchants have expressed...Posted by admin at July 6, 2007 | Full article It's all about trust - so hard to build, so easy to lose...There is a lot of trust in affiliate marketing. Affiliates have to trust the tracking, and trust the merchants, to get payments for their work. Merchants have to trust affiliates to promote their brand appropriately....Posted by admin at October 15, 2005 | Full article Advantages of affiliate programs for online advertisingBCL prefers to deal with advertisers through pay-for-performance affiliate programs. For advertisers, online shops, travel, services and other sites, they advantage is clear. They only pay for something that works. For publishers like BCL, there are advantages too.Posted by admin at August 1, 2005 | Full article |
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