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BCL Performance Marketing: Ethical Affiliate Marketing Australia: For Affiliates Archives

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Conditional tracking

Conditional tracking is often used by merchants to manage multiple affiliate networks. It involves the merchant using their own tracking to decide which affiliate network is the latest referrer and only showing that network's tracking...

Posted by Gayle at September 9, 2008 | Full article

Why affiliate marketing is so hard

Aspiring affiliates will find lots of sites telling them how easy affiliate marketing is - just sign up to a program, put links on your site, sit back and watch those commissions come in. It sounds like the ideal lifestyle...

Posted by Gayle at April 27, 2008 | Full article

Checking tracking is on all payment methods

Are you paying commission on all your sales? Could affiliates be spurning you because they know your sales don't all track?

Posted by Gayle at November 4, 2007 | Full article

Adware - how it hurts honest affiliates and merchants

There has been a discussion about the use of adware by affiliates on the A4U Australian affiliate forum recently after some affiliates discover the widespread use of zango/hotbar targetting Australian merchants. Several merchants have expressed...

Posted by admin at July 6, 2007 | Full article

Networks versus independent affiliate programs - for affiliates

Networks bring together large groups of merchants and large groups of affiliates, usually consolidating the accounts so publishers only have one payment to make to the network which disperses it to all their affiliates. BCL...

Posted by admin at September 8, 2005 | Full article

Advantages of affiliate programs for online advertising

BCL prefers to deal with advertisers through pay-for-performance affiliate programs. For advertisers, online shops, travel, services and other sites, they advantage is clear. They only pay for something that works. For publishers like BCL, there are advantages too.

Posted by admin at August 1, 2005 | Full article

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