 Checking tracking is on all payment methods
Most merchants accept payments in several ways - credit card, bpay, cheque, paypal etc.
When you've agreed to pay affiliates commission on sales, it is essential that you pay on sales generated by all these methods. If your site has different confirmation pages for each payment type, you need to place the code on all those pages.
Of particular concern to affiliates are the external payment systems where a customer may not bother returning to the confirmation page on your site. If you can't ensure that these sales will track after the payment gateway, an alternative is to track the sale just before entry to the gateway. Commissions for sales that don't proceed because of credit issues can easily be cancelled.
Untracked telephone sales have always been an issue. Affiliates know that they lose sales especially when a merchant has a 1300 number emblazoned across the top of their pages. Claims that not many sales are made that way are not convincing - why put the number there if people don't use it?
We are seeing more merchants taking steps to track these sales. It's not difficult. Just include a parameter in the tracking code to identify the affiliate, and display that code near the telephone number on your site. You ask the caller for that code (they don't need to know what it is for) and then process a manual commission to your affiliates.
You'll be more than compensated for the extra commission paid out by better promotion and extra sales.
Think of it from an affiliate's viewpoint...
Which merchant would you promote?
One that paid 15% on sales when only 50% of sales track, or
one that paid 10% on sales when all sales track.
Posted by Gayle at November 4, 2007 10:15 PM
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